CASE STUDIES

mixMATCH ENTERTAINMENT  |  Live Concert  |  Promotion  |  Media
LEE EUN-MI’S CONCERT
 
CLIENT: Pechanga Resort&Casino
PROJECT:   Lee Enu-Mi’s Live Concert

THE CHALLENGE

Live performance by Lee Eun-Mi, Korean female top singer with her band. Create a concert during 90min for 2 days with wide variety and size of 1300 people at Pechanga Resort& Casino. Coordinate for Sound system, Light system with the Pechanga system team. Prepared the concert in 1month, and organize in only 48 hours.

THE STRATEGY

Identify top Pechangs Resoirt&Casino to Southern California’s Korean Vip and clients and schedule live concert. Schedule concerts during periods coinciding with VIP special events, inhouse events. Create cost efficient Live Concert include the performance fee of the singers, singers and their staffs' airplane ticketing, visa duties, all trasportation needs to hand out as free gifts together with purchase of concert ticket. Recruit more professional band member who play together with Lee Enu-Mi’s band and position them. Provide the staffs for the show and After Party(VIP receiption) Majority of the membership created  of Pechangs Resoirt&Casino during the concert period.

THE RESULTS

A total of 2,600 tickets were sold through Pechangs Resoirt&Casino and Korean medias during 20 days. During the days of concert, Pechangs Resoirt&Casino creataed more for New membership accounts.