CASE STUDIES

mixMATCH ENTERTAINMENT  |  Live Concert  |  Promotion  |  Media
Better Luck Tomorrow
 
CLIENT: MTV Films
PROJECT: Theater/Home Video DVD/Release Campaign

THE CHALLENGE

To secure opening weekend audience for the first Asian movie purchased by MTV Films. 

THE STRATEGY

Teaming with TCDM, we utilized the unique cast and principles of “Better Luck Tomorrow.” Working with key Asian publications like Koream Journal, Audrey, Yolk, Noodles and Giant Robot, we secured editorials regarding the cast and the significance about the film. We were also able to schedule grass roots marketing at key cities to create a “buzz” regarding the film.  

THE RESULTS

One of the most successful releases by an all Asian cast earning more than $4 million dollars within the first 3 weeks of release. General market media recognized the film director “Justin Lin” as one of the “young directors to keep an eye on.” MTV Film expanded the release of the movie to over 500 theatres in week 3.

 

Milestone: Per Screen Average of $28,000.00

Based on the first two weeks of release

Video Sales @ $3 million

mixmatchlive@gmail.com

Since 2001 © Copyright 2020  by mixMATCH Entertainment. All Rights Reserved.